emma mcevoy

BEAUTY PUBLIC RELATIONS PROFESSIONAL & ASPIRING BEAUTY EDITOR


MAKEUP
SKINCARE

HAIR AND BODY
FRAGRANCE

  • 4+ years of experience in the Public Relations Space; specialising in influencer marketing, media relations, trend forecasting and content creation

MY EXPERIENCE

  • PRACTICAL EXPERIENCE

    Practical beauty knowledge gained working in retail environments, developing a deep understanding of brands, their stories and products. Using this knowledge to make tailored recommendations for customers

  • BEAUTY PUBLIC RELATIONS

    Previously worked as a Communications Assistant for L’Oreal Luxe. Reporting directly to the director of communications for L’Oreal Ireland. Working with brand ambassadors and influencers to develop content ideas for retail social media accounts and influencer own-channel content

    Managing media and influencer relations for a portfolio of brands, including YSL Beauty, Armani Beauty, Urban Decay, IT Cosmetics and more!

  • PASSION THAT GOES BEYOND THE 9-5

    A beauty obsessive since my tweens, I have closely monitored the beauty landscape for years, spending hours or TikTok, exploring beauty podcasts and blodgs, testing treatments and educating myself on the science behind products and trends